Roundtable Participants 4482

Medtech leaders discuss the hurdles and opportunities on the horizon for medical device companies in the coming year and beyond.

May 1, 2008

4 Min Read
Roundtable Participants


Nancy Byrnes Beesley is a founding partner and executive vice president of client services at HC&B Healthcare Communications (Austin, TX), where she leads the medtech and pharmaceutical strategy group. Among other projects, she and her team have been responsible for helping to grow the market for the vacuum-assisted closure (VAC) technology developed by Kinetic Concepts Inc. (KCI; San Antonio). VAC therapy encompasses a range of systems designed for the treatment of chronic and acute wounds.

Beesley has worked on campaigns for many medical device products and categories, including orthopedics, spine, and diabetes. Her unique insights into establishing new lines of communication between marketers and clinicians have helped HC&B's clients gain unprecedented access and influence with clinical decision makers.

Prior to cofounding HC&B, Beesley had a long tenure with top New York healthcare ad agencies, including GHB&M (now Ogilvy Healthworld), where she trained under key thought leaders in healthcare communications and launched several major new drugs and devices.

HC&B Healthcare Communications is one of the top 25 independent healthcare agencies in the nation. The firm serves the entire healthcare sector, from manufacturers of high-tech medical devices, high-science pharmaceuticals, diagnostics, and genetic engineering products to physician groups, hospitals, and managed-care organizations, as well as patients and consumers. She can be reached at 512/320-8511 or by e-mail at [email protected].

Stephen Louis Colucci, PhD, has served as CEO of Interact Medical Education (South Bend, IN) since 1993. Prior to Interact, Colucci was chairman of computer provider Microsphere Inc. (Bend, OR), a company he founded in 1982. Prior to founding Microsphere, he served as a director at the National Standard Corp.

Colucci holds a PhD in physics from the University of Notre Dame (Notre Dame, IN), as well as a BS and MS in physics from California State University. He can be reached at 574/232-3400 or via e-mail at [email protected].

Carolyn Morgan is vice president of business development at LehmanMillet (Boston). She has a solid history of setting strategy and managing multi-million-dollar accounts across a wide range of therapeutic categories. Morgan earned a BS in business communications with a minor in computer information technology from Bentley College (Waltham, MA). She can be reached at 800/634-5315 or by e-mail at [email protected].

Mark Perlotto is executive vice president and chief marketing officer of Adair-Greene Healthcare Communications (Atlanta), a healthcare marketing and advertising firm. An industry veteran with more than two decades of healthcare marketing experience, Perlotto provides strategic counsel and ensures the integrity of all agency proposals to new and current clients spanning the medical device, diagnostics, pharmaceutical, and biotech marketplaces. In addition, he directs new business marketing and public relations initiatives for the agency.

Perlotto first joined Adair-Greene in 1996 as executive director of strategic marketing and new business. During his tenure, he has supervised many of the agency's account teams for both pharmaceutical and medical device manufacturers.

Prior to joining Adair-Greene, Perlotto was group product manager for women's health marketing at Solvay Pharmaceuticals (Marietta, GA). Perlotto also spent seven years at Janssen Pharmaceutica (Titusville, NJ), a division of Johnson & Johnson, in various marketing and sales positions and therapeutic areas.

A graduate of the University of North Carolina at Wilmington, Perlotto holds degrees in biology and chemistry. He can be reached at 404/351-8424 or by e-mail at [email protected].

Tim Sellers is cofounder of Inferno (Memphis). His 19 years of marketing communications experience include support for clients including NuVasive, Smith & Nephew Orthopaedics, FedEx, and Paragon National Bank. In 2007, Sellers was recognized as the Memphis Advertising Federation's advertising CEO of the year and ad man of the year.

In 2004, 2005, and 2007, the Memphis Advertising Federation named Inferno as its communications firm of the year. Serving clients in a variety of industries—including medical, relocation, logistics, retail, banking, and entertainment—Inferno has grown to a team of 35 professionals with 2007 revenues of $5 million. Sellers can be reached at 901/278-3773 or by e-mail at [email protected].

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