One of the biggest winners in medtech isn’t a traditional medical device company. Yet Apple managed to do something that few medical device companies have been able to – and that’s make healthcare sexy (interesting). In September, the Cupertino, CA-based company received FDA clearance for the latest version of the Apple Watch to include an ECG. The story dominated medtech headlines and Apple scored a huge coup in the industry making consumers more interested in their health. The company has also teamed up with Zimmer Biomet to study the mymobility app’s impact on patient outcomes and overall costs for joint replacement patients.