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Marlisa Kopenski

As director of business design at Design Concepts, Kopenski helps clients ground innovation projects in business reality. Her role involves managing a delicate balance of free-wheeling ideation and idea-squashing number crunching. Success is when a good idea lives and no one suffers too much in the process. 

Kopenski has worked at Kraft Foods, E&J Gallo Winery, Penguin Books, Gourmet and Fast Company magazines. She earned an MBA from the Kellogg School of Management at Northwestern. She recently took a six-month sabbatical to travel the world with her husband and two young daughters—a profound lesson in living with ambiguity.