Greg Martin serves as the director of design for Product Creation Studio, an integrated medical product design and engineering consultancy in Seattle. There he leads a team of industrial design and user research experts to produce new and innovative hardware solutions.  His work has achieved XPRIZE accolades, design industry awards, and millions of dollars in development funding. He has worked with and led designs for start-ups and brand names to the likes of L’Oréal, Olympus, Intellectual Ventures, P&G, and beyond. Greg helps organizations approach design in a data-driven way and leverages the human-centered design process to drive innovation and make decisions.