BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT : Internet Strategies for 2000 and Beyond

Originally Published June 2000

Teri Louden

In more ways than we can imagine, the Internet and related telecommunications technologies have altered and will continue to alter the way the world does business--and that includes medical device and diagnostics companies. Today's executives must answer critical questions: How can medical device companies most benefit from Internet applications? What Internet strategies and tactics should be employed? How much should and will companies invest in Internet-related initiatives? What Internet-related risks and rewards exist?

Rapid advances in technologies are challenging the more-traditional ways of thinking about and managing businesses and resources. "Thinking differently" is required not only to keep a company alive today, but also to ensure it can thrive in the high-speed information age and the ever-changing world of healthcare.