Medical Device Marketing 3669
September 1, 2004
Originally Published MX September/October 2004
ADVERTISING, DISTRIBUTION, & SALES
Medtech marketers share their winning strategies for successful campaigns.
Courtney Harris
In today's landscape, medical technology marketing is experiencing change. New FDA policies regarding direct-to-consumer (DTC) advertising, for instance, are forcing marketers to adjust their approach. Fortunately, there are expert agencies that are ready to meet these demands.
Each year at its annual meeting, the Medical Marketing Association (MMA; San Francisco) presents the winners of its International Awards of Excellence (In-Awe) competition, honoring the best agencies and campaigns in medical marketing. In this article and accompanying sidebars, winning medical device marketing agencies describe their campaigns and strategies for success. For descriptions of more winning campaigns in the 2004 In-Awe competition, visit the expanded version of this article on the MX Web site at www.devicelink.com/mx. A complete list of In-Awe winners in medical device categories can be found in the sidebar.
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