Peter Masloski is pricipal with ZS Associates in Evanston, IL, and is the leader of the company's global medical products and services practice. Pete has been helping his clients improve the effectiveness of their marketing and sales efforts for 14 years. Specifically, in upstream marketing, go to market strategy, sales force effectiveness, territory alignment, incentive compensation, and account management. His clients have been primarily in the medical devices and medical diagnostics industries, and his projects have included work in the United States, Canada, Latin America, Japan, and across Europe.
Masloski has authored several articles and white papers on topics such as medical device industry trends, sales force structure, sales effectiveness, and incentive compensation, and he is a frequent speaker at industry conferences. He is also a member of MX's Editorial Advisory Board.
Masloski joined ZS Associates in 1996. Prior to that, he worked for The Dow Chemical Co. in various research and development and commercial roles. He has a master of management degree with distinction from the Kellogg School of Management at Northwestern University and a BSE in chemical engineering from Princeton University.