Advertising, Distribution, and Sales
Digital Health Companies Exhibit at CES: Will You?
Jan 18, 2013
Attendance at the 2013 CES topped 150,000, according to the CEA. It has been a week since the 2013 Consumer Electronics Show (CES) wrapped up in Las...
FDA’s Registration List is Changing. Should You Be on It?
Nov 20, 2012
On August 2, 2012, FDA sent an open letter to the medical device industry advising the industry of significant changes to the establishment registration...
What the Election Results Mean for Medtech
Nov 07, 2012
The results of the 2012 U.S. election essentially means a continuation of the status quo in the federal government. Barack Obama secured his second term as...
Anderson Thermal Devices Releases Infrared Hot-Line News
Nov 02, 2012
A company that provides products for the heating process industry has introduced a bi-monthly e-blast designed specifically for OEMS and manufacturers...
Medical Device Marketers Need to Act With Precision | Medical Device Podcast
Aug 21, 2012
It’s somewhat hard to believe. But in 2010, the pharmaceutical industry eliminated 43,334 jobs. Stop and think about that. Over 40,000 people received...
How Össur Made the Most of Its Olympic Opportunity
Aug 10, 2012
Publicity-wise, 2012 has been a stellar year for Össur. This spring, the orthopedics maker’s bionic Rheo Knee made its Hollywood debut along with...
The New Commerce: How Sales Models are Changing in Medical Devices
Aug 03, 2012
An enormous change is on the horizon for medical device companies. For years many device companies have built their commercial models around a combination of...
How to Get Your Physician Customers to Actually Remember You | Medical Device Podcast
Jul 23, 2012
How do you add value to your physician customers? How do you get doctors to“learn forward” in a conversation? Stop right now and take 10 seconds to...
Cardiology: China’s Impact on Market Demand
Jun 28, 2012
The cardiac surgery device market encompasses devices that are used during heart procedures. These procedures include correcting heart defects and treating...
Marketing Medical Devices in China | Medical Device Podcast
Jun 15, 2012
China is one of the largest and fastest growing medical device markets in the world. Given the sheer size of the market, the fragmented nature of distribution...