Advertising, Distribution, and Sales
Best Practices
 Medical device manufacturers have much to gain by using social media, such as increased access to patients and users. The benefits, however, are tempered by restrictions that FDA has placed on companies. Therefore, OEMs must be diligent and careful in their use of social media...
Social Media Uses in Health Care
 Common uses of social media in the healthcare arena include the following:  Public relations and media. Advocacy and stakeholder relations. Building communities. Cause marketing. Disasters and public health emergencies. Customer service. Clinical trial recruitment. Data...
Health Reform in 140 Characters
While Congress is abuzz over the prospect of healthcare reform, many in the medical device field are atwitter over the explosion of Internet-powered healthcare reforms already taking root. Regardless of whether Congress passes a public health insurance option, a bent cost curve, or...
How To Avoid Off-Label Device Promotion
Sara E. Dyson Severe legal penalties await companies that promote the use of their medical devices for procedures unapproved by FDA. Federal law prohibits such off-label promotion, but the practice occurs frequently in the medical technology and life sciences industries....
Managing Compliance-Based Valuation of Start-Ups
  With the advent of IRS Section 409A and the introduction of certain fair value accounting rules, valuation issues have become increasingly important for start-up companies. In the past, industry specific start-up “rules of thumb” may have been sufficient to...
Medical Devices Deserve More Respect
The use of devices to treat diseases is often reserved for patients who have failed a few drug therapies. This tradition is partly driven by doctors underestimating the drawbacks of many drugs, as well as a reimbursement system that has a shortsighted time horizon. Some devices,...
MarketPulse: Industry Sees Brighter Future in 2010
Click to enlarge Source: Emergo www.emergogroup.com. A recent survey from Emergo asked medtech employees to assess the industry going into 2010. Results were generally optimistic. However, when asked about their companies’ hiring trend for 2010, the...