HYCOR Biomedical Inc., has begun a branding initiative with the launch of a HYCOR You Tube Channel as part of its continuing transformation to a broad diagnostics company.
The channel features discussions of current topics by industry professionals, including changes in the clinical laboratory, personalized medicine, diagnostics, and the role of social media as a means of real time medical communication. In addition, guest interviews with participants from the clinical laboratory, corporations, the media and patients that attended the American Association for Clinical Chemistry Clinical Lab Expo in July are featured on the HYCOR You Tube Channel.
“The goal of our program and the new HYCOR You Tube Channel is to attract new business partners, create collaborations and enhance our dialogue with the industry,” said Richard Hockins, Vice President of Sales and Marketing for HYCOR.