An expert shares tips for tackling the trickiest hurdles of the consumer health segment and where he thinks the field is headed.
There has been plenty of talk about patients becoming consumers of healthcare and their expectations for medical products shifting. Consumer-med, that blurred area between consumer products and medical devices, is a challenging field. Yet, it’s one of the most exciting areas of convergence, according to Kevin Young, SVP, Product Experience at Continuum.
“I’m personally and professionally fascinated by this overlap, this growing category of products that are between...