Groupthink and the echo chamber phenomenon meant Brexit came as a shock to many. Innovators focused on the problem of medication adherence would be wise to avoid that same groupthink tendency.
Unlikely as it may seem, medical device design has a lesson to learn from the United Kingdom's European Union referendum.
The Brexit result caught many offguard as even the pollsters failed to predict a country so divided. There were divisions between age groups, geographic regions, and socioeconomic groups. The government, public, and even those at the forefront of the "Leave" seemed shocked by the outcome. Tellingly, one friend...