The in vitro diagnostics industry is expected to undergo a transformation. Learn more about the potential disruptors and what IVD companies can do to keep pace.
Karl-Hubertus Gruber, Dr. Michael Marquardt, and Laszlo Horwitz
Disruptions Form New Champions
Business has taught us plenty of examples in various industries of disruptive changes that severely restructured the market order. In the course of these disruptions, many well-known market leading players did not see these changes coming and missed the opportunity to effectively adapt their strategies, business models, and portfolios on time (see picture 1).
Picture 1: Examples of major market disruptions in the last 10 years