The “ConsumerMed” product category is expanding quickly, but few makers have figured out how to keep users faithful for the long term.
The line between consumer products and regulated medical devices is blurring, as a new category, “ConsumerMed” products, invades the market. Fitness trackers. Home blood pressure monitors. Oral care products. Sleep assist devices. They’re all marching into this uncharted—and valuable—territory, estimated to reach $10.6 billion by 2017.
Although some companies have succeeded in this area, many discover it’s difficult to identify the necessary attributes for...