Stephen B. Wilcox, Ph.D., FIDSA
I thought I would begin this blog with a discussion of a New Yorker article.
What does this have to do with medical-device usability? Let me explain.
I’ve spent the last 25 years or so mostly working with medical-device development teams in new product development, and I can report that one thing nearly every team does at some point is “brainstorm”. The purpose of brainstorming is to add the magic of “new ideas” to the mix. No matter how careful you are; no matter how much intellectual horsepower you bring to...