While looking through a book titled "Biodesign: The Process of Innovating Medical Technologies," I found this quote from surgeon and famed inventor Thomas Fogarty:
Innovators tend to go out and ask doctors what they want rather than observe what they need. When you talk to physicians, as well as others involved in the delivery of care, you’ve got to learn the difference between what they say, what they want, what they’ll pay for and what they actually do.
As the book explains, it's much more effective to see how cllinicans act to a sitatuation and watch for problems to arise naturally.
So, it was interesting that an article on the very topic of clinical observation was submitted recently to MD+DI. Titled "...