Medtech Reading List: n=1

n=1: How the Uniqueness of Each Individual Is Transforming Healthcare

Written collaboratively by John Koster, a physician and former health system CEO; Gary Bisbee, a former medtech CEO and venture capitalist; and Ram Charan, and a business consultant, n=1 seeks to educate readers on the consumerization of healthcare. With scientific discoveries and new technology increasingly putting patients front and center, healthcare professionals have to understand their power as consumers—or ignore it at their peril. 


Don't miss MD&M West in Anaheim, February 7-9, 2017.

[image courtesy of AMAZON]


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