Several medical device firms won Clios (advertising awards) in the inaugural year for healthcare ads. GE earned two silver Clios with television spots for medical equipment. In one, a doctors uses a travel-sized electrocardiogram in a rural India. In the other, a man falls (literally) for a women when she reads his x-rays in a small Chinese village. Another silver Clio went to NuvaRing's ad for a contraceptive vaginal insert. The ad features synchronized swimmers to illustrate repetition of swallowing birth control pills. The print campaigned for Vibe hearing aids from Siemens also won a silver. The device comes with interchangeable covers in different bright colors and patterns. A complete list of the winners in the Healthcare Clios can be found here.