Breaking Down the BRICs: An Analysis of Emerging Medtech Markets

An in-depth analysis of medtech's most promising emerging markets: Brazil, Russia, India, and China.

Brazil, Russia, India, and China, collectively known as the BRIC countries, are the largest players in the medical device arena, following the United States, EU, and Japan. It is becoming ever more apparent that the importance of the BRIC nations comes not only from their sheer geographical size, but also from their large populations and the high annual growth rates of their respective medical device markets.

In our "Medtech Global Perspectives" series, MD+DI presents information on each of the BRIC countries to provide a snapshot of these emerging medtech markets and highlight the challenges and opportunities they present for medical device manufacturers. 

Brazil
The country's vascular delivery (vascular access) device market is valued at nearly $59 million and growing, but high import prices and a bifurcated public-private system could impede the market.

Russia
The country has a large market for imports, but corruption and new government initiatives could be a hinderance to foreign device makers.

India
An increased rate of neurological aneurysm procedures and prevalence of endovascular treatment techniques are leading to growth in India's detachable coil market.

China
Demand for quality healthcare from a growing middle class and aging population will continue to create opportunities for medtech entrepreneurs.
 

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