If you’re heading to Anaheim, CA, for the world's largest annual medtech expo and conference February 7–9, 2017, be sure to check out these goings-on at the event.

Jamie Hartford

Next month, medical device professionals from across the country will converge in sunny Southern California to attend Medical Design & Manufacturing (MD&M) West, the world’s largest annual medtech event.

For more than three decades, the MD&M West expo and conference has united the industry’s top innovators with cutting-edge suppliers and forward-thinking influencers to help speed their medical device products to market. This year’s event will bring together more than 20,000 engineers and executives for three days of networking and...

January 13th, 2017
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Here are five ways to innovate and re-engineer sales and marketing that can help medical device companies become more nimble competitors against low-cost players.

Robert Boyce

The medical device industry is being forced to change, and change fast. The reason: the high cost of sales and marketing. In established medical device companies, sales and marketing accounts for about one third of the cost of a device, about double of what is found in other mature industries.

The business model was built decades ago when the sales rep was the preeminent expert that the surgeon leaned on to learn about the technical and clinical uses of a device. Reps created deep personal relationships with physicians and were by their side in the operating room. At a time when...

January 13th, 2017
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Johnson & Johnson Medical Devices Companies recently announced the launch of CareAdvantage, its answer to the value-based care environment. A top JNJ executive explains why he thinks the company’s offering has an edge.

Marie Thibault

Johnson & Johnson Medical Devices Companies (JJMDC) is jumping feet first into the value-based care environment with its new CareAdvantage offering. The broad program, announced on January 9, aims to help hospital customers achieve the ultimate goal of value-based care: improving outcomes, increasing patient satisfaction, and reducing the cost of care.

According to ...

January 13th, 2017
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Here's how middleware’s capabilities can move medical devices from charting to active patient monitoring and intervention.

John Zaleski, PhD, CAP, CPHIMS

Historically, medical device data has been isolated, trapped in silos, each having unique communication protocols, physical connections, update rates, and terminology, but key advances have put medical devices on the precipice of an evolutionary leap from charting and documentation to active patient monitoring and intervention.

Tracked through multivariate, temporally trended information, clinicians can apply historical and real-time data to facilitate real-time clinical decision-making that is based upon changing and evolving trends.

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January 12th, 2017
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The first installment in a series on women in medtech focuses on Marlou Janssen’s impressive career and outstanding results at Biotronik.

Maria Shepherd

Who better to ask about how to increase the number of women executives in the medical device industry than Marlou Janssen? Janssen is president of Biotronik, Inc., and is one of the most prominent women in medtech.

The accelerated track of Janssen’s career is impressive. She started at Medtronic but moved to Biotronik in 2001. At  Biotronik, she rose rapidly through the ranks to global vice president, Cardiac Rhythm Management. After a short stint at St Jude...

January 10th, 2017
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A new list breaks down ten recent medical innovations and gives executives practical steps to determine whether the technology is right for their hospital.

Marie Thibault

The capabilities of today’s medical technology offerings may seem ever-expanding, but unfortunately hospital budgets have a firm limit. That leaves hospital executives with the dilemma of trying to determine which new medical products are the best investment for their facilities.

A number of factors can play a role in hospital purchasing decisions—budgets, priority areas of therapy, competition from other neighboring facilities, and long-term visions. A new report from the ECRI Institute, “2017 Top 10...

January 9th, 2017
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Specialists use market research and color psychology to help companies successfully use color as a powerful design tool. That research can be applied to create successful medical devices.

Christine Park

Hours and hours of sweat and tears go into designing and developing a medical device. But when it’s time to choose a color, companies have no clue what it should be. So they guess and hope for the best.

That's too bad.

The potential to use colour to increase market acceptance, establish brand identity, optimize usability, and raise patient comfort is lost.

The truth is, many industrial design schools do not include color design as part of the curriculum. Many designers lack the understanding to make a confident colour decision. I was introduced to...

January 9th, 2017
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Learn how to use risk management tools and techniques to streamline medical device and diagnostic product development.

Claudia Campbell-Matland, PMP

The implementation of effective best practices and policies are essential for successful market introduction of new products or services. In the medical device and in vitro diagnostics (IVD) industries, it is vital that new product development programs:

  • produce safe and effective products that meet customer requirements;
  • comply with applicable regulatory and quality management system (QMS) requirements;
  • achieve timely market entry. 

Additionally, ensuring compliance with QMS requirements and guidances for developing and commercializing products helps achieve long-term...

January 5th, 2017
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Device manufacturers may find themselves advocating equivalence to FDA for the 510(k) process while also differentiating their product from the same device in a patent infringement suit. 

Eric P. Raciti, Jessica L.A. Marks, and Drew D. Christie

Medical devices—encompassing everything from contact lenses to hemodialysis machines—are fundamental components of modern medicine. The regulatory bodies that govern these devices include FDA, which is charged with ensuring the safety and efficacy of the devices, and the Patent and Trademark Office (PTO), which seeks to encourage innovation by rewarding inventors with patents.  While truly new devices must go through FDA’s rigorous Premarket Approval (PMA) process, the majority of devices utilize the Agency’s...

January 3rd, 2017
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We asked industry experts to weigh in on what medical technologies will be big in 2017. Here's what to expect in the field of sensors. 

Craig Scherer

From expanded indications for transcatheter aortic valve replacement systems to bioresorbable stents, medical technology took some big leaps forward in 2016. So what might 2017 have in store? We asked industry experts for some predictions. Here, in their own words, are the medical technologies they expect to see making headlines in 2017. 

Sensors

We’ll be hearing a lot more about sensors in 2017. We hear a great deal about body-worn sensors, but sensors are being incorporated everywhere—not only because of the data gathering possibilities, but also the ability to drive better outcomes. Sensors are evolving...

December 26th, 2016
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