Originally Published MX July/August 2004

ADVERTISING, DISTRIBUTION, & SALES

Attitude, with a whisper. That was the key strategy developed by Stratagem Healthcare Communications LLC (San Francisco) for the U.S. launch of the Allegretto Wave excimer laser manufactured by WaveLight Laser Technologie AG (Erlangen, Germany).

In 2003 the Allegretto Wave launched into a challenging market—one largely dominated by the major players in the ophthalmic market—Visx, Bausch & Lomb, and Alcon. With their deep pockets, such companies can blanket the refractive surgeon and consumer audiences with communications that tout the multiple benefits of their respective refractive lasers.

The Allegretto Wave "Right. From the Start." promotion piece developed by Stratagem Healthcare Communications (San Francisco) communicates confidence in superior technology. (click to enlarge)