Originally Published MX September/October 2004

ADVERTISING, DISTRIBUTION, & SALES

Nalge Nunc International (Rochester, NY) is one of the world's most recognized and respected manufacturers of high-quality labware products. The company has a long history of success founded in the simplicity of listening.

When Palio Communications (Saratoga Springs, NY) began working on the Nalge Nunc product lines in 2001, its team members began by doing the same thing . . . they listened. By paying attention to the views of distributors, scientists, and their own team members with medical backgrounds, Palio's team members quickly realized they were in the midst of greatness.

Confidence, warmth, and humor were important qualities of the campaign for Nalge Nunc International developed by Palio Communications. (click to enlarge)