Originally Published MX July/August 2003

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

With a pocketful of ideas and a whole lot of spirit, medtech executives are remaking the future of industry.

Steve Halasey

In the medical technology industry, where innovation reigns supreme, company leaders understand the value of good ideas. Properly executed, a good idea can create a breakthrough technology, overturn
previous clinical practices, or even establish whole new markets.

Good ideas are no less valuable in the day-to-day business of operating a medtech company. Brought forward at the right time and place, good business ideas can redress company grievances, establish new models for corporate behavior, and exert a defining influence over the development of long-range planning for industry as a whole.