Originally Published MX July/August 2001

To bring success to their clients, top medical marketers combine the creative, the scientific, the bleeding edge, and the tried and true.

Geoff Geiger

This May, several hundred marketing professionals gathered in Chicago for the annual national meeting of the Medical Marketing Association (MMA; San Francisco), an event designed to "challenge us to discover methods to do business more effectively, market our brands, and attain enhanced levels of creativity and innovation."

The centerpiece of the event was a ceremony presenting the association's annual International Awards of Excellence (In-Awe). From more than 1000 entries, the association honored 106 winners in this year's competition. A panel of 50 judges reviewed each entry, evaluating its creativity, strategic merit, and measurable results. The winners included 41 gold, 34 silver, and 31 bronze awards.