NuVasive is constantly seeking to further its penetration of the minimally invasive spine surgery marketplace. Introducing differentiated products is instrumental to this initiative. By increasing product breadth, NuVasive can increase its penetration into a spine surgeon's business by moving further up the spine into cervical, thoracolumbar, and adult degenerative scoliosis cases.
The evolution of the NuVasive product suite has enabled the company to become a one-stop shop for spinal pathologies, addressing more than 90% of potential spine surgeon business. In 2006, NuVasive launched nine products, including the MaXcess III.
Building on the company's previous systems, MaXcess III uses a split-blade design that enables surgeons to gain maximum access to the spine with minimal soft-tissue damage, and incorporates the company's NeuroVision nerve avoidance technology within the posterior retraction blade. MaXcess III adds a removable fourth blade, which provides greater posterior surgical options and incorporates an improved tilted blade-locking mechanism.
NuVasive plans several launches in 2007. These launches will focus on NuVasive's maximum access surgery (MAS) platform to further increase implant choices through its unique surgical access for lumbar surgery, while also increasing the breadth of the company's cervical and motion preservation product offerings.