Originally Published MX January/February
2002

ADVERTISING, DISTRIBUTION,
& SALES

Prerequisites
for Effective PR

Start-up medtech
companies often face the dilemma of when to launch a public relations campaign.
Following are five prerequisites or milestones that should be achieved before
undertaking a PR plan.

• Business plan.
  
• Start-up management
  team.
• Top-flight clinicians
  to form a scientific advisory board.
• Initial round
  of financing.
• Technology with
  demonstrated proof-of-concept.

Copyright ©2002
MX