Preemption and Perception

Posted by mddiadmin on March 1, 2005

Originally Published MX March/April 2005


Few medical device executives are likely to admit that they know about any unethical business conduct within their companies or in the industry as a whole. While acknowledging that intense competition can lead to serious temptation, industry leaders insist that very few device companies or their reps engage in such practices.

With industry's reputation at stake, many medtech companies have exerted considerable pressure to ensure that ethical practices receive more than mere lip service. At the beginning of 2004, for instance, industry association AdvaMed (Washington, DC) put into effect a code of ethics to guide interactions among medical device companies and healthcare providers. Intended for industrywide adoption, the code has been viewed as a preemptive strike against the potential for misbehavior among device companies.

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