Meet SXSW's 8 Hottest MedTech Startups - Pixie Scientific
Pixie Scientific's smart diapers for children and adults use embedded sensors to monitor for a variety of conditions. The diaper's color-changing sensors conduct urine analysis and can scan for urinary tract infections, signs of dehydration, kidney problems, and type 1 diabetes. Jennie Rubinshteyn, co-founder of the New York-based startup, told SXSW that Pixie Scientific plans to sell the diaper, which is chlorine and oil free, in a direct-to-consumer model and is working with clinical educators to increase adoption. She believes the information afforded would easily offset any increased cost. “The cost will be contained because you only need one [smart diaper] per day,” she said. The package will also include normal diapers.
While Pixie Scientific estimates the smart diaper will be 20-30% more expensive than traditional diapers Rubinshteyn said that focus groups have confirmed they would pay as much as 50%. The diaper's accompanying app also promotes daily conversations with customers to promote engagement and repeat adoption.