Originally Published MX September/October 2005

ADVERTISING, DISTRIBUTION, & SALES

In early 2004, executives at Zonare Medical Systems Inc. (Mountain View, CA) faced the daunting challenge of launching a new company, a new technology, and a new product all in less than six months. It was the equivalent of David versus Goliath for Mark Miller, Zonare's vice president of sales and marketing, pitting a tiny start-up against the world's largest global companies.

Award-winning team members for the Zonare Medical Systems campaign (from left): Steve Johnson, Epic Brand Communications; Mark Miller, Zonare; Paul Shortley, Epic. Photo courtesy Medical Marketing Association. (click to enlarge)