Little Things Can Mean a Lot

Published: September 1, 2004
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Little Things Can Mean a Lot



Originally Published MX September/October 2004

ADVERTISING, DISTRIBUTION, & SALES



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Medical Device Marketing

In the ultracompetitive world of medical marketing, smart companies pay attention to every detail of their selling proposition. A particularly successful example of this kind of dedication is provided by Fujifilm Medical Systems USA Inc. (Stamford, CT) and its idea to put special emphasis on branding its DryPix line of dry imagers.



The DryPix Difference logo, developed by Marquardt & Roche and Partners, sets the DryPix line of dry imagers apart with its nontraditional design.
(click to enlarge)


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