Originally Published MX July/August
2002

ADVERTISING, DISTRIBUTION,
& SALES

Lehman Millet
Inc.

(click to enlarge)

Lehman Millet Inc.
(Boston) won three In-Awe awards this year—one for agency self-promotion,
and two (a bronze and a silver) for its campaign on behalf of eyewear manufacturer
Essilor International (Charenton-le-Pont, France). Essilor is challenging the
belief among opticians that high-index material is just for high-index prescriptions,
positioning its Thin & Lite 1.67 as a fashion lens for everyone.

Lehman Millet's
creative solution emulates a romance novel, where the sought-after beauty is
spectacles made all the more glamorous with the new lens. Since its launch,
the new lens has captured 30% of the high-index market. Lehman Millet Inc. can
be reached at 617/722-0019 or via ron_marrocco@millet.com.

Copyright ©2002
MX