Originally Published MX May/June 2005

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

With new IT-based products, medtech companies are meeting customer needs today and anticipating tomorrow's marketplace.

Steve Halasey and Art Kerley

Even among healthcare professionals who are commonly the earliest adopters of new technologies, black boxes filled with zeroes and ones don't have a lot of appeal. So it's easy to understand how some users might be tempted to disregard some of the most complex—and even revolutionary—enhancements currently being made in the world of medical product development.