Originally Published MX May/June 2005

BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

With new IT-based products, medtech companies are meeting customer needs today and anticipating tomorrow's marketplace.

Steve Halasey and Art Kerley

Even among healthcare professionals who are commonly the earliest adopters of new technologies, black boxes filled with zeroes and ones don't have a lot of appeal. So it's easy to understand how some users might be tempted to disregard some of the most complex—and even revolutionary—enhancements currently being made in the world of medical product development.

The Sonoline G40 Ultrasound System by Siemens Medical Solutions (Malvern, PA) features onboard storage for image recording and archiving as well as DICOM capability for transmitting ultrasound images across a hospital network and beyond. (click to enlarge)