How to Use ShareThis Widget in a Medical Device Marketing

Published: June 14, 2011
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How to Use ShareThis Widget in a Medical Device Marketing


Here is an example of a Web site that has installed the ShareThis widget.

The compliant content was cleared in the quality system and programmed into the Open Graph Protocol tags for use by the widget. Note that the compliant content is fixed and not changeable by the user. This means that if the user “writes something…” their comments are clearly identified as their own.

 

 

ShareThis widget contacts Facebook and Facebook asks for permission to open user’s account.

Facebook generates a “social object” that allows user to comment upon this found item.

ShareThis pulls Open Graph Protocol tags programmed and fixed by the site owner:

  • Image: Product Logo
  • Headline: Cleared copy
  • Web link: Website home page
  • Copy block: First sentence is derived from indication statement on product labeling FDA approved via de novo 510(k) process. Second sentence are basic calls to action to speak with healthcare provider or get more information.

Facebook provides the Share Link to post on user’s wall feed.

Return to the main article "Medical Device Makers Can Learn Social Media Skills from Pharma"


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