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Healthcare Behind Other Industries In Adopting Mobile Strategies


Posted in Mobile Health by Arundhati Parmar on March 27, 2014

The healthcare industry is a laggard when it comes to the adoption and leveraging of mobile strategies.


In what should come as no surprise, a new report has found healthcare lags behind other industries in terms of adopting and leveraging mobile strategies, 

The report is based on a survey of 2,300 chief information officers representing a sample of U.S. companies that have at least 100 employees and were based in 23 major metropolitan areas. More than a third of healthcare services CIOs (36%) responded that they do no mobile strategy when asked about what best describes their company's mobile strategies. Across all industries, that response about the lack of a mobile strategy was much lower - 28%.

On the other end of the spectrum, 65% of respondents in business services and 63% in retail said their company uses a blend of native apps and mobile-optimized web sites as part of their mobile strategy.

Overall, across industries this is how the CIOs responded, according to Robert Half Technology that conducted the survey:

  • Use of a blend of apps and mobile-friendly web pages - 56%
  • No mobile strategy currently - 28%
  • Favor creating mobile-friendly web pages over apps - 11%
  • Favor creating apps over mobile-friendly web pages - 3%
  • Don't know/no answer -1%
    (*Responses do not total 100 percent due to rounding.)  

"To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it's logical to see them leading the charge in implementing mobile strategies," says John Reed, senior executive director of Robert Half Technology, in a statement. "Compliance issues have made it difficult for the healthcare industry to move as quickly as other sectors, but as consumer demand for mobile health information grows, formal mobile strategies are a necessary next step."

Yet  there may be other reasons beyond compliance issues that are having a negative effect on mobile technology adoption and leveraging it to connect with consumers.

According to a report on the third annuall HIMSS Analytics Mobile Technology Survey, 56% of respondents said that lack of funding is hindering mobile technology adoption. Others - 41% pointed to immaturity of vendors as a barrier while nearly 40% believe that the incentives are fairly limited to encourage the use of mobile technology. 

The survey was based on 170 people who self-identified as playing a role in their organization’s mobile decision making; of them 26% work at the corporate offices of a healthcare organization, 17% work at a hospital, and 14% worked at a medical practice or ambulatory facility. Among respondents from medical practices, 54% were specialists, while 40% were from a primary care facility. 

[Photo Credit: iStockphoto.com user ayzek]

-- By Arundhati Parmar, Senior Editor, MD+DI
arundhati.parmar@ubm.com

 

 


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