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Five Business Principles For MedTech Success in 2014 (#2)


Posted in Mobile Health by Arundhati Parmar on December 11, 2013

 

Ignore the Patient/Consumer At Your Peril

  • The consumerization of healthcare is not a buzzword or a fad
  • Device and drug companies need to improve their understanding of what drives patient satisfaction and consumer behavior
  • That requires the medtech industry to embrace social, mobile, analytics and cloud technologies
  • Improve data integration to empower patients - a PwC Health Research Institute survey of medical device executives found that a dismal 18% of companies are  maximizing the use of these new technologies to integrate patient data into clinician workflows and EHRs

 

 

 


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