|Filling the Product Pipeline|
Originally Published MX May/June 2002
& TECHNOLOGY DEVELOPMENT
Filling the Product
Six industry leaders
reveal their strategies for product development in a suboptimal economy.
leaders work hard to create award-winning products such as those described in
the previous pages, but keeping the pipeline filled with products to be launched
in the future can be even more daunting. To find out how companies manage this
task, MX interviewed six industry executives with experience in developing
complex product lines.
Excerpts from the interviews appear here; the complete
text is also available.
MX: What Sidebar: Norbert G. Riedel, PhD:
conditions in the general economy are helping or hindering companies that are
developing new medical products right now?
an increase in the affordability of healthcare, and innovation that makes possible
truly differentiated products and thus improved quality of life. These are all
positive forces for industry as a whole.
Norbert G. Riedel, PhD:Key conditions include the aging population,
Stephen N. Oesterle,
MD: Companies like Medtronic are buffered from economic turns in the wrong