Emerging Trends in Medical Device Sales | Medical Device Podcast

Posted by mddiadmin on February 3, 2012

Interview with Dr. Richard Ruff

Why are hospitals hiring medical device sales reps? Better yet, why are medical device sales reps pursuing new careers with hospitals and what are the future implications of this interesting trend? In this interview with Dr. Richard Ruff, co-founder of Sales Horizons, learn more about current medical device sales trends and what it takes to become a dominate medical device player in today's economic environment.

Dr. Richard RuffDr. Richard Ruff has spent the last thirty years designing and managing large-scale sales training projects for Fortune 1000 companies like UPS, McKinsey, Apple, and Smith & Nephew. Dick spent the first part of his sales training career with Neil Rackham (SPIN Selling) during the start-up years for Huthwaite, Inc. In 2011, Richard co-founded a new company—Sales Horizons. Dr. Ruff received his Ph.D. in Organizational Psychology from the University of Tennessee and a B.S. from Rennsselaer Polytechnic Institute.

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