Originally Published MX September/October 2005

ADVERTISING, DISTRIBUTION, & SALES

Award-winning campaigns address new media, consumer awareness, new product categories.

Rachelle Grabowski

Outside of Hollywood, few industries are driven by awards. But awards can provide insight into what an industry values, how it has evolved, and where it is heading. As usual, therefore, this year's In-Awe awards reveal current trends in medical marketing—in particular, medical device marketing.

The Medical Marketing Association (MMA; San Francisco) issues its International Awards of Excellence (In-Awe) annually to recognize the most creative work in medical and healthcare marketing for professional and consumer audiences. Winning the award is well-known as a mark of success among device, diagnostic, and pharmaceutical marketing professionals.