The M7, a new processor chip featured in the iPhone 5s, enables more options for health and fitness applications.
Apple's new iPhone 5s has been unveiled today and it looks like the device will have an attractive new feature for health and fitness app developers. At today's keynote, Phil Schiller, Apple senior VP of worldwide marketing, announced that the iPhone 5s will come equipped with a “motion coprocessor” chip called the M7, which continuously measures data from the phone's accelerometer, gyroscope, and compass. The 5s be able to tell if you're stationary, walking, or even driving. Apple has also created an API for developers called CoreMotion API to develop health tracking apps. Nike has already created an app called Nike+ Move that uses the M7 and the iPhone's GPS to track user movements. Nike calls the app an introductory experience to Nike Fuel, creating speculation that the company hopes to use the 5s as a means of turning consumers onto its other health tracking products like the Fuel Band – a smart move as it seems the M7 is designed, in part, to attack products like the Fuel Band directly.